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Innovación

Is there a shortage of innovative ideas? 

"Sometimes ideas come to us in the most unexpected moments, on a whim, without our understanding how or why. However, by dedicating sufficient time and with the help of creativity techniques, any person or group of people can generate ideas. "
There is a fairly widespread perception that there are not enough innovative ideas, that it is difficult to generate new ideas, and that this is an obstacle to innovation.
Our experience, however, suggests the opposite: to innovate, the difficulty lies not so much in the identification or generation of ideas as in their materialization.
  • Ideas can be bought with money
    A curious case is that of InnoCentive (www.innocentive.com). Multinational companies like BASF, Boeing, The Dow Chemical Company, Eli Lilly, Henkel and Procter & Gamble set out their challenges on the InnoCentive website, where a global community of hundreds of thousands of scientists have the opportunity to resolve them in exchange for rewards that can run into millions. InnoCentive has vision and is taking advantage of being a meeting point between supply and demand for innovation.
  • Ideas can be identified for free
    Everyone has ideas, and many people have no problem sharing. With the exponential increase in the number of users, the internet is becoming one of the largest - if not the largest - sources of ideas. There are many free spaces in which people voluntarily share their problems and ideas. Ideas4All (www.ideas4all.com) is a good example.
  • Everyone has the ability to generate ideas
    Sometimes ideas come to us in the most unexpected moments, on a whim, without our understanding how or why. However, by dedicating sufficient time and with the help of creativity techniques, any person or group of people can generate ideas. You only have to try it to see that it works.

From all this, we can conclude that in fact there is no such thing as a shortage of innovative ideas, and that on the contrary we can fight against this perception by recovering, creating or embracing new ideas. And as soon as we have them, there is no excuse not to innovate, to put them into practice. We can do things differently, question our habitual ways of doing things, and build from the ground up to construct new ideas, make a move before our competitors do, break established procedures, work in collaboration with other organizations, make bold departures, take risks ...

But that’s not so easy, is it?

Iñaki Garagorri - OPE Consultants

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